Strategy Portfolio

Razan OsmanStrategy that’s guided by empathy
I’m Razan, a mixed-method researcher and strategist with experience guiding brand and product strategy for Fortune 500 companies and nonprofits. My work lives at the intersection of research and creativity, helping teams turn data into narratives, systems, and solutions that drive differentiation and growth.

I approach research through the lens of behavioral science by way of a background in cognitive science, sociology, and linguistics. Topics like perception, heuristics, and psycholinguistics were pivotal for me in highlighting the value and mechanics of empathy– a tenet of how humans understand each other and, naturally, effective strategy.

Through my academics and work experiences, I’ve learned there’s a science, and an art, to practicing empathy in strategic work. I use that edge at every phase of a project life cycle.

Whether I’m shaping experiences, messaging, or brand and campaign strategy, I see research as a tool for creative problem-solving– one that bridges insight and innovation to help teams build with intention.

Case Studies



Disciplines: Design Research, Brand Identity, Market research & Audience insights, Verbal Strategy, UI/UX Research


Verification subscription revampAudience: verification “subscribers” (content creators, business owners), users

[UI/UX Research] [Design Research] [Verbal Strategy]
A total rebrand for recycling
 Audience: gen pop

[Brand Identity] [Design Research]
New app strategy Audience: social media content creators

[Market Research & Audience Insights]
Designing a clinical narrative Audience: medical professionals

[Design Research] [Verbal Strategy] [Market Research & Audience Insights]
The language of electric co-ops Audience: co-op members

 [Verbal Strategy] [Brand Identity]
Differentiating a premium product   [IN PROGRESS] Audience: product competitors

 [Market Research & Audience Insights]
osmrazan@gmail.com | | Resume

last updated February 2026.